That’s right, no more squeezing your brain on how to include everything 15 seconds!
Instagram announced on Tuesday that it is expanding the length of videos from 15 to 60 seconds due to popular demand. According to product manager Jeff Kanter, more than 400 million Instagram users have requested for longer video time.
“We think this will provide a lot of flexibility,” says Kanter. “One of the things we’ve heard from creators is just how much going longer than 15 seconds would help them tell their stories.”
Apart from that, Instagram also is bringing back multi-clip videos for iPhone users.
Kanter hopes that this new feature will show users that Instagram does take its videos seriously. He also hinted that this is just one of the several new features that is in plan for videos over the next year.
“It’s clear that more of the world is headed toward watching video,” explains Kanter. “A lot of that is happening on mobile, and they want to come to Instagram to do that.”
Some of the first 60-second videos that have been posted are from pop princess Selena Gomez and comedian Kevin Hart.
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