Since partnering with PUMA in December 2014, singer Rihanna has come up with some successful and very creative pieces for the brand, so when it was announced that Rihanna would be introducing the FENTY PUMA BY RIHANNA collection at New York Fashion Week, the world just couldn’t wait to see what she had in store.
The entire collection, which is a first of its kind offers footwear apparel and accessories for both women and men. For the first season of the FENTY PUMA BY RIHANNA collection, the Creative Director of the brand took inspiration from Japan’s original street culture and mixed it with gothic overtones with exagerrated volumes and proportions.
Rihanna introduced styles such as a ground-sweeping Kimono Robe, Tear Away Tricot Track Suits, an attitude punched Lace-Up Jersey Corset, dresses and bodysuits. In her first collection, she played with shapes creating exaggerated long sleeve tops and jackets and voluminous hoodies and crew necks.
Many apparel silhouettes play with laces, running up and down the pieces for an added edge. Outerwear styles, like the Velvet Bomber Jacket, serve both the fashion hungry and the function-needy. Each piece embodies a sexiness with a tough-as-nails attitude.
“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” said PUMA Brand Ambassador and Women’s Creative Director Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I’m looking forward to sharing the collection with the fashion community and fans.”
