For years and years, discolouration of the skin and loss of clarity have been linked to UV damage as well as smoking, but just recently scientists have discovered that pollution also plays a major role. Between the years 2008 and 2009, a team of researched delved more into how air pollution exposure could affect the quality of our skin.
In 2012, armed with affirmative findings, and understanding that dark spots represent a key ageing concern in Asia, Dr. Krutmann and his colleagues further collaborated with researchers in China to conduct additional tests to determine how indoor air pollution impacted Asian skin.
Inspired by these findings, and to ensure that Kiehl’s customers were being served with the company’s most effective solution to reduce the appearance of discolouration, new testing was conducted on 3 star formulas within the Clearly CorrectiveTM family, including the Clearly Corrective™ Dark Spot Solution, Skin Brightening Exfoliator and Clarity-Activating Toner.
When applied as a complete regimen, 96.5% of consumers agreed their skin appeared brighter and more radiant, and in a clinical test, Kiehl’s Clearly Corrective™ Dark Spot Solution was proven to improve clarity by nearly 23% when used on its own.
