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Home Fashion Trend Report

UNIQLO Reinvents Jeans With Its Brand New Lineup For FW ’15

by Carmen Chong
August 12, 2015
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Screen Shot 2015-08-12 at 09.32.32

For Fall Winter 2015, UNIQLO introduces its latest collection of Jeans which is launched under the tagline of “RE-JEAN”, signifying the brand’s intent to challenge the way we think about what jeans should be. The new lineup of jeans boasts more comfort, is warmer, and promotes the ease of movement.

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The Smart Shape Jeans are specially designed to flatter a woman’s body shape by gently shaping the midsection for a slimmer looking waistline. Created with special processing and a denim material mixed with Lyocell rayon, the stretchy jeans feature a signature character and flatters the legs. Perfect for all-day wear, these flattering jeans also feature a front button and rivets.

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For adequate stretchability and a tight fit, the Ultra Stretch Jeans combines outstanding compression and stretch for comfortable wear that shows off your figure. On the other hand, the Denim Yoga Pants are jeans with a slim fit, suitable for yoga or non-strenuous exercise. The jeans feature a soft material with excellent breathability and a wide waist band that constricts the stomach area. These jeans are super comfy for plane rides too!

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To launch these new jeans, UNIQLO also hosted a rock climbing activity at the Camp5 Indoor Climbing Gym, One Utama. Members of the media were broken up into groups and were given four challenges to complete, which involved lots of teamwork and training of the arm muscles as they butchered those walls.

For more details on UNIQLO’s latest jeans lineup, kindly visit www.uniqlo.com/my or check out the collection in UNIQLO stores nationwide today.

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