UNIQLO and French apparel label Lemaire have joined forces to offer timeless elegance to everyday essentials, bringing a sense of refined, yet friendly confidence to pieces that are perfect for everyday wear on any occasion.
Led by former Hermès designer Christophe Lemaire and Sarah-Linh Tran, Lemaire showcases sophisticated collections designed for everyday life with elaborate details, influenced by the cosmopolitan Parisian streets of yesterday and today.
The full UNIQLO AND LEMAIRE collection consists of 30 items for women and 25 items for men. From the first look, there are gorgeous thick knit sweaters and scarves in shades of ivory, emerald and cream.
Find out more about the exclusive collaboration from Lemaire:
1. What is UNIQLO to you?
Uniqlo is defined by its LifeWear tag line-it is Made For All, in the most literal sense. Uniqlo is daily, democratic and contemporary. The product is the heart of the brand. Uniqlo is inspired by life, not fashion.
2. How is Lemaire’s collection keeping with UNIQLO’s LifeWear and novel approach to apparel, offering high quality, comfortable clothing that transcends age and style, at a reasonable price?
We believe that Lemaire’s journey beyond the frontlines of fashion to focus on the wearer is completely in keeping with the LifeWear concept’s commitment to comfort, quality and style aimed at making life better. Every item combines elegance with moderate relaxation and comfort, for modern, advanced wardrobe mainstays.
3. Why did you choose the name UNIQLO AND LEMAIRE?
The simplicity of the collaboration name UNIQLO AND LEMAIRE reflects Uniqlo Lemaire’s genuine partnership and common philosophy. The word ‘and’ expresses mutual trust. We really work hand in hand, this is as simple as that.
4. What is the philosophy behind UNIQLO AND LEMAIRE?
The collaboration showcases Uniqlo’s high quality materials and uncompromising focus on quality at the perfect price. The collection balances strength, tranquility and softness to underscore wearer personalities, The volumes and silhouettes offered intended to be desirable and inspiring.
5. Have you been inspired by UNIQLO?
Yes. Uniqlo’s teams and manufacturing are very reactive and modern. It was very interesting to design the collection starting from what Uniqlo does very well: the cashmere, and the merino, which is quality and beautiful, their expertise in and the outerwear, which combines lightness and solidity.
6. You’ve focused on luxury. Is it a challenge working with what is different from luxury?
Lemaire is not a luxury brand. We try to do qualitative garments that will last. In this sense, that is also what Uniqlo is doing. Uniqlo challenges our designers because we know we will dress many different people across the world. Therefore we have to be very attentive to proportions and style. It has to fit everybody’s lifestyle and morphology without compromising the style.
7. What sort of customer is this collection geared towards?
This collection is made for everybody. We think it is accessible and comprehensive. The materials are soft and appealing. The collection focuses on the wearer, making it easy, we hope, for anyone to coordinate items.
The UNIQLO AND LEMAIRE collection will be available in stores early October 2015.
