In early 2013, ChristyNg.com were approached by a bride from North Carolina, USA. She was looking for 9 pairs of shoes. One for herself, and 8 for her bridesmaids. She had very specific requirements and wanted a particular design for herself in red and the exact same design but in different colours and different heel heights.
When ChristyNg.com asked her why she had such a request? They were fascinated to know that the reason behind her request was that she wanted all her bridesmaids who came in different build and statures to look similar and more uniformed in height in all her wedding photographs.
And so that was the start of a very excited journey for them as a company – To help women find their perfect pair of shoes!
Here is a brief 50 second video of ChristyNg.com 3D shoe design engine:
This is a first of it’s kind in Malaysia and South East Asia allows consumers to unleash their creativity and design their dream shoes – exactly how they envisioned them to be! With over 1 million possible design combinations, there is always something for everyone.
The team at ChristyNg.com aspire to change the way women shop for shoes by allowing customers to design their dream shoes. Their platform allows consumers to :-
1. Design their dream shoe in any color / material option / texture/ print
2. Design their desired shoe in different heel heights as well as in different heel types.
3. Design their desired shoe in different insole / soles / trims / accessories
4. Create a suitable pair of shoe for a specific theme / party / celebration / occasion
5. View their design in 360 degree real time render
Their goal is to become a specialist e-commerce retailer in footwear, as ChristyNg.com foresee an upcoming trend and rise in consumer demand for bespoke merchandise and personalisation!
