In front of the Royal Port Dickson Yacht Club, an inaugural beach clean up ensued, with the help of 30 students from SMK Raja Jumaat. To help guide them, Port Dickson native and former Miss World Malaysia, Nadia Heng was there to aid with organising the event, as well as Edmund Lau, of Reef Check Malaysia. Spread into smaller groups, the students picked up litter and debris around the beach area. The event is part of Rip Curl’s initiative to teach Malaysia’s younger generation about the importance of pollution and marine conservation, as the brand’s roots and target consumers both have a strong relationship with the ocean and its beaches.
Elfie Jane, marketing manager of Rip Curl Malaysia, talks about the company’s sense of responsibly to help promote these efforts to conserve the environment, as it hits close to home. Rip Curl’s products focus on providing the right clothing and equipment for a fun beach lifestyle, which is why the maintenance of local coastal areas is so important to the brand.
After the clean-up, the students sat down for some enlightening talks to learn more about what they can do to keep their local beaches cleaner and practice eco-friendly habits. Nadia Heng led a talk regarding the importance of recycling our trash, as well as the dangers of pollution. Edmund Lau brought up good points about the need for more conservation efforts around Malaysia’s coastal areas. Rip Curl’s hope for these efforts is that our generation will start teaching one another on how to take better care of our environment and help spread awareness about marine conservation.
Rip Curl states that they will be planning regular beach clean-ups around Malaysia, to help spread awareness for us all to keep our oceans and our beaches clean and healthy.
For more information, kindly access Rip Curl’s official website.
