TUMI, a company who provides travel and business products to simplify life on the go, has now launched its Global Citizens campaign. It features prominent MERCEDES AMG PETRONAS Formula One driver, Nico Rosberg, as well as Korean actress cum model Claudia (Soo Hyun) Kim. The brand emphasises its focus on those who live the life of a “Global Citizen”. TUMI’s Chief Executive Officer and President, Jerome Griffith, explains on the concept, “As a (TUMI) Global Citizen, cultures merge, boundaries are blurred and home is anywhere you choose to roam.” Meeting at the international country of Barcelona, the two new ambassadors of the campaign add their thoughts on what a life of travel as taught them.
Nico Rosberg is no stranger to travel, and states that in one year he could have up to twenty races around the world. As a top level racer for MERCEDES AMG PETRONAS, having the right products at hand to accommodate his jetsetting lifestyle is a must. “The demands of such extensive travel require a premium travel product,” says Rosberg, who praises TUMI’s high quality design for its functionality.
Claudia Kim is a rising star in the entertainment industry, whose first claim to fame was when she won a modelling contest in 2005. Since, she has had international exposure as the leading actress in the Netflix series Marco Polo, and a part in Avengers: Age of Ultron. As she describes the many influences she’s gathered from her past travels, she elaborates on the lifestyle of a Global Citizen. “I believe a true Global Citizen means you have the willingness and openness to step outside of your own boundaries, and I’m honoured to represent that with TUMI.”
Those who aim to live a globe-trotting life, and be comfortably supplied with the best travel products, should explore more via TUMI’s official website. Don’t forget to check out their new signature Spring collection, which will be available at select retailers and stores around the world this May.
