As part of an exciting, new collaboration, children’s lifestyle label Whimsigirl and footwear label, Nelissa Hilman will be giving away a pair of shoes to three mothers who truly deserves a special treat. Throughout the social campaign, “In Her Shoes,” customers will be asked to post a photo with the nominated mothers on Instagram, along with the hashtags #whimsigirlxNH, #inhershoes and #mothersday and a brief story on why she truly deserves this treat.
Starting on 5 May, the giveaway will be running until Mother’s Day (10 May), with three winners chosen from the three posts with the best stories being announced on Monday, 11 May 2015. In addition to winning a pair of shoes, the mothers will appear in a special blog feature on Nelissa Hilman and Whimsigirl’s website.
