Zalora, launches Finery London, the first women’s wear brand created by Global Fashion Group, the newly formed e-commerce fashion group that covers 23 countries with a 330 billion euro fashion market. The brand will be available exclusively on Zalora in Malaysia, Singapore, Hong Kong, Thailand, Vietnam, the Philippines and Indonesia.
Led by Caren Downie, Emma Farrow and Rachel Morgans, three influential and respected names on the British high-street, Finery London makes its debut in Asia with a 47-piece collection.
Launching for Spring Summer 2015, the collection exemplifies the brand’s aesthetic: elegant and feminine, with just the right amount of fun.
Fashion fans can now shop Finery London at Zalora.com. Prices range from RM70 to RM639.