Over the past 100 years, Maybelline New York has inspired generations of women to define beauty and ultimately, a woman possesses the power to express herself however she wants.
Today, Maybelline New York is available in over 129 countries worldwide, bringing New York City glamour to women no matter where they are. From the brand’s earliest eyelash and brow products, Maybelline New York has continued to break all rules and push limits to make makeup artistry accessible to all women.
This year, to celebrate its 100th anniversary, Maybelline New York pays homage to the illustrative transition of makeup trends throughout the years and the makeup artists of the brand have created 10 iconic looks to represent each decade of the last century, beginning with the 1920s. Take a look below:
1920s – Fierce Flapper
Flapper girls were among the first to embrace freedom as women, with icons like Louise Brooks and Joan Crawford setting trends for the roaring ‘20s. The key look of this decade features thin, downward-arching brows, dramatic smokey eye makeup and dark lipstick.
Products: Color Tattoo is ‘Audacious Asphalt’ – RM21.08, Blush Em’ – RM31.01, Big Eyes Mascara – RM48.64
1930s – Siren In Rouge
The stylish ‘30s was the decade of Art Deco, where the celebration of individuality began in full swing. This look is softer and more feminine, with curved eyebrows, black eyeshadow and lush eyelashes. Attention is drawn to lips with a bright fire-engine red, ala Greta Garbo and Jean Harlow.
Products: Color Sensational in ‘Red Porcelain’ – RM31.68, Blush Em’ – RM31.01, Eye Studio Impact Shadow in ‘Black’ – RM17.90
1940s – The Pin Up
A glamorous look exemplified by classic Hollywood stars like Ava Gardner and Audrey Hepburn. This look features stunning and prominent arched eyebrows, paired with statement black liner on upper eyelids, and finished with red lips that seem to glisten underneath the spotlight.
Products: Color Tattoo in ‘Tenacious Teal’ – RM21.08, Clear Smooth BB Cream – RM21.08, Color Sensational in ‘Pop 6’ – RM34.87
1950s – Bombshell Glamour
The arrival of sex symbols like Marilyn Monroe and Brigitte Bardot brought sexy, sultry beauty to a whole new level. This bombshell look pays homage to these icons with thick, defined brows, cat-eye liner, deep red lipstick and not forgetting the perfect accessory – a beauty mark.
Products: Blush Em’ – RM31.01, Color Sensational in ‘Red Revival’ – RM31.68, Colossal Kajal Eyeliner – RM21.08
1960s – Mod Rocker
With the mod (modernist) look making waves in the fashion and beauty world, Twiggy became one of the biggest icons of the decade. This look features false eyelashes, coupled with graphic eyeliner accented by a white or pastel base. Lips are adorned with soft pastel shades such as coral, pink or peach.
Products: Color Sensational Pink Alert in ‘Pow 3’ – RM31.68, Eye Studio Lasting Drama Gel Liner – RM42.28, Big Eyes Mascara – RM48.64
1970s – Disco Diva
The disco era brought forth big hair and natural makeup, made popular by icons like Farrah Fawcett and Jane Birkin. Recreate the look of the ‘70s with bushy brows, lots of brown-toned eyeshadow to frame the eyes, and beige lipstick to finish.
Products: Big Eyes Shadow in ‘Smokey Brown’ – RM48.64, Blush Em’ – RM31.01, Volum’ Express Magnum Mascara – RM38.04
1980s – Electric Raver
Music idols like Cyndi Lauper and Madonna proved that it was cool to embrace your individuality with colours. This look features sculpted cheekbones, set against a multi-coloured combination of eyeshadow. To finish, you can’t go wrong with bright lip colours.
Products: Eye Studio Hyper Cosmos – RM31.68, Volum’ Express Rocket Mascara – RM42.28, Color Show Lipstick in ‘114 Neon Pink’ – RM18.97
1990s – Au Naturel Wonder
Now who can forget the Spice Girls and Britney Spears? This was a decade of barely-there makeup, which focused on bringing out one’s natural features. Recreate the ‘diffused’ look with expertly-blended smokey eyes, a light wash of colour on the cheeks and matte pastel lipstick.
Products: Master Liner in ‘Black’ – RM16.84, Fashion Brow Duo Shaper in ‘Grey’ – RM31.68, Color Sensational Bold Matte in ‘Mat 7’ – RM31.68
2000s – The Socialite
With icons like Sarah Jessica Parker and the Olsen twins, living the high life was all the rage as they graced social events with their presence. The socialite’s look is never subtle, but keep it classy with defined eyebrows, perfectly-curled lashes and a bright pink pout to grab attention.
Products: Color Tattoo in ‘Bold Gold’ – RM21.08, Color Sensational Pink Alert in ‘Pow 4’ – RM31.68, Volum’ Express Hypercurl Mascara – RM31.68
The Future – Fearless Femme
As we progress towards the unknown future, beauty trends become more refined and graceful. Stick to a timeless look that will get you through any occasion with style: naturally-sculpted brows and softly-lined eyes with a hint of bronze eyeshadow. Top it all off with a classic red lip colour in a matte finish.
Products: Blush Em’ – RM31.01, Color Tattoo in ‘Bad To The Bronze’ – RM21.08, Color Sensational Bold Matte in ‘Mat 5’ – RM31.68
Additionally, Maybelline New York also celebrated 100 years of innovation and success with 12 special edition makeup looks created by Maybelline’s global makeup artist Charlotte Willer. Ranging from retro glamour to futuristic beauty, her creations were photographed by Kenneth Willardt.
Maybelline Malaysia is also running the Maybelline Look of Today #MYMAYBELLINE100 contest. Maybelline Malaysia will select 100 winners who will receive Maybelline’s 100 Years Birthday event invitation. A grand prize winner will also be selected and announced during the event, whereby he or she will receive RM1,000 worth of Maybelline products.
To join the contest, simply follow these steps:
- Take a selfie with your version of today’s iconic look
- Upload the photo on Instagram with the hashtag #MYMAYBELLINE100 and tag @MaybellineMalaysia.
Every week, 25 winners will be selected and announced on Maybelline Malaysia’s Instagram page, Facebook page and Tumblr page. The contest ends 20th April 2015.
Follow Maybelline New York’s journey as it celebrates 100 years of beauty with the hashtag #Maybelline100 on Facebook and Instagram. You can also visit Maybelline Malaysia’s Facebook or Instagram page for more information and updates.
