In celebration of their 10 Years of Partnership with Ferrari and ahead of this weekend’s Malaysian Formula One (F1) Grand Prix, PUMA has launched the new Ferrari Premium Collection, a capsule range celebrating the 10 Year Anniversary of PUMA’s partnership with Ferrari at their exclusive Pop-Up Store in Sunway Pyramid (Orange Concourse).
The lifestyle collection features 10 high-end pieces, inspired by the racetrack and made in Italy with beautiful craftsmanship. The result is a special edition product series that combines sophistication and sport, bringing the spirit of Scuderia Ferrari to this range of apparel, footwear and accessories.
In 2005, PUMA first partnered with Ferrari and embarked on a new era of motorsport inspired lifestyle product collections. A decade later, PUMA is celebrating this partnership and the shared values that define it. Passion, speed and innovation are at the heart of a series of special edition product collections that exude the spirit of the Scuderia Ferrari Team. PUMA with its brand mission and Ferrari through its aspiration for success are Driven To Be Faster.
PUMA has taken classic tailored styles and re-designed them through a sports infused lens. The innovative world of Scuderia Ferrari inspires each item in the collection, with design elements such as ergonomic cut lines, mesh bonding and advanced construction techniques featuring throughout the range.
