For most girls, fun and confident moments are best captured with a selfie. And what better way to take a photo than to have sleek, polished and selfie-ready hair? On a mission to capture beautiful selfie moments, Sunsilk is launching its first ever Sunsilk Selfie Movie with the theme ‘Selfie Ready Hair, Anytime, Anywhere’, which encourages girls to be part of a fun and lighthearted movement for great-looking, selfie-ready hair.
At the heart of this campaign is the Sunsilk Smooth & Manageable range, this hair care range comprises shampoo, conditioner, intensive treatment mask and leave-on conditioner. Infused with Keratin Yoghurt Nutri ComplexTM, the Sunsilk Smooth & Manageable range is designed to transform hair from unruly to manageable and minimise friction between individual hairs for enhanced smoothness. Instead of a typical mono oil format, which is just one type of oil, this hair care range has a unique blend of five natural oils including Argan oil, also known as liquid gold, which hails from Morocco.
To join the contest and be part of the Sunsilk Selfie Movie, girls can visit the official website and upload their selfies. They are given one complimentary frame. Should they want to unlock an additional of four more frames, they need to buy up to RM15 worth of Sunsilk products, inclusive of Sunsilk Smooth & Manageable, at Watsons or Tesco. Using the proof of purchase from these retailers, girls can upload four of their own selfies or wefies. Ten (10) lucky winners will be given a selfie camera worth RM3,000.00.
The contest runs from 3 March 2015 until 3 May 2015.