Make the Switch to Adrenaline-Fueled Active Play with BOOMco.™

Mattel introduces a new line of highly anticipated BOOMco.TM blasters, giving kids the best reason to switch to BOOMco.TM for more adrenaline-fueled fun this school holiday season. The new line features four new blasters, including the highly anticipated BOOMco.TM Mad Slammer that showcases a new slam-fire mechanism that shoots darts up to a range of 50 feet.

“At Mattel, we continue to innovate and deliver the ultimate play experience for boys around the world. Cutting-edge dart and target system paired with its innovative blasting mechanism, the Mad SlammerTM allows kids to blast 20 darts swiftly for the ultimate high-energy play,” Leong Meiyin, Head of Marketing, Mattel South East Asia. “It brings more dynamic to blaster play with BOOMco.TM, along with our spring-loaded blaster range and new exciting accessories line.”

The secret to awesome fun with BOOMco.TM blasters is none other than its unique dart technology and construction. Made with the brand patented Smart StickTM technology, the BOOMco.TM dart tips are constructed with a substance that will only stick to its designated Smart StickTM target repeatedly for better hit recognition.

According to Binh Luong the Global Design Director for Boys Action Figure, Games and Outdoor Category for Mattel. “During our three years quest in developing BOOMco.TM, we noticed from research that boys enjoy the thrill of seeing each dart hit precisely where they shoot. It led us to the creation of a new line of blasters that can fire much faster and straighter armed with darts that can stick to surfaces, but not sticky.”