Beautiful skin is often associated with glowing, radiant looking skin. However majority of Asian women desire more than that! Having fair skin is often an endless pursuit because it has always been a proxy in determining the beauty of women in Asian countries.
The desire of having beautiful skin does not end there. Women also want a tight-looking firm skin because it makes them look youthful. However, it is difficult for women to attain their desire to having beautiful, fair and firm skin as there’s no body care available in the market that can provide both whitening and firming benefits simultaneously. Therefore, many women turn to fashion to compensate their flaws including camouflaging their not-so-favorite parts.
Understanding those needs, NIVEA as a leading international skin care brand is dedicated to meeting consumer’s individual needs in effort to help women attain beautiful skin. NIVEA has taken a new approach to body care with a new innovation by combining the Vitamin C of 95% purity formula and Q10 into its products. This product is the first of its kind in Malaysia as it offers dual functionality; whitening and firming benefits in a single application.
Mr Jaren Ong, Senior Brand Manager of Beiersdorf Malaysia quoted: “For more than 100 years, we have always been at the forefront of skincare innovation and we continue to do what we do best. Being the skin care expert through innovative findings, we always put our consumers at heart by making products that fulfill their needs. With the launch of the first whitening and firming body range in Malaysia, this marks another breakthrough innovation for the brand and for our consumers!”
The new NIVEA whitening and firming range not only offers whitening benefit but also firming! NIVEA skin research is the first to introduce skin care products that combine Vitamin C and Q10 ingredient into the mass market for a fairer and firmer skin!
NIVEA Whitening and Firming range is developed using Vitamin C of 95% purity to repair dull and uneven skin from sun exposure while the Q10 is a powerful skin own coenzyme found in every human cell that ensures energy supply for skin cell. However, this coenzyme decreases with age! Therefore NIVEA Q10 is well known for its anti-wrinkling, anti-oxidation and boosting cell energy to give a tight looking; firmer skin. By combining both key ingredients in the formulation, skin becomes fair and firm after regular application.
