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Home Fashion Trend Report

Superdry Delivers The Most Streamlined & Established Range To Date For SS15

by Carmen Chong
January 22, 2015
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For Spring Summer 2015, Superdry has put together a collection of playful, bright and fun pieces to complement the season. Womenswear gets a spirited ’90s kick with the pixie dungaree short while intense tie-dye tops and thigh-skimming shorts evoke the days of rave.

For festivals, blouses, dresses and shorts become a backdrop for stand-out embellishment. You can opt for beads, embroidery or contrast fabrics, depending on your vibe. The festival print playsuit is great for the weather. Palm print dresses and the all-new ‘Happy’ range of dresses, tops and shorts ensure it always feels like summer.

If that’s too much colour for you, monochrome would be your alternative. Pair the white panel lace skater dress with an ink-black soft leather biker for a bold statement. A clash of denim and lace, the embellished denim jacket brings a touch of the American West to hot summer days. Nautical is another staple this season.

For menswear, the new supremacy dinner jacket can be worn with jeans and a tee for the Superdry approach to casual tailoring. Outerwear gets a sport injection with new additions including the wind attacker, gilets take on a retro vibe with the sun sport gilet, while leathers keep the classic biker look with the Benjamin bomber.

The men’s beachwear collection is a burst of tropical summer through hand-drawn print, from the cargo lite to the palm-tree printed international chino shorts. Colour-soaked classics are seen in the form of the premium deck and water polo shorts.

Superdry Gym Equipment continues to expand this season, raising the sportswear bar. The sweat track top will be the hero of summer. Denim also gets a refresh, with new fits, washes and fabrics. Complete the look with footwear and accessories, from watch to espadrille, glitter-infused flip flop to light cotton scarves and biker boots to sunnies.

For more information on Superdry’s SS15 collection, kindly access this website or Facebook page.

Superdry Flip Flop Malibu Blue
Summer Blush Rucksack Optic White
Merton Cap Red White
Heart Mini Whopper Fluro Pink
California Tarpaulin Backpack Royal
Tri State Track Sweat Eclipse Navy
Southbank Suft Shirt Orange Pop
Orange Label Vintage Embroidery Tee Voltage Blue
Core Applique Hood Varsity Yellow
Athletic Stars Sonics Entry Hood Optic
Tie Dye Sequin Pocket Vest
Super Ten Boyfriend Tee Eclipse Navy
Super Eagle Cape Navy Twist
Jpn Stars & Stripes American Classic Tee
Gritty Split Maxi Dress Navy Grindle
Americana Ziphood Grit Grey
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