Following David Beckham’s highly successful Bodywear range for H&M, the retired football star has a line of stylish menswear that will be out in March. This spring, David will select his favourite pieces from the Modern Essentials collection at H&M, allowing fashion conscious men around the globe to be a part of David’s sense of style.
“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” says David Beckham.
In addition to Modern Essentials selected by David Beckham, there will also be a new Bodywear spring collection for H&M – both collections will be available in stores and online stores worldwide on 5 March.
“Most of us are familiar with David’s innate sense of style and design. However, it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great.” says Marc Forster, the director of the campaign. The famous Hollywood director is known for films such as Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace and World War Z.
Watch the behind the scenes film here:
The Modern Essentials selected by David Beckham features key pieces with an update on men’s classic in fresh fabrics, colours and fits. The key pieces include a linen bomber jacket, a white chalk-washed denim jacket, a car coat, a sharp linen blazer, a city-slick polo shirt and a poplin white shirt.
As for the David Beckham Bodywear collection, one can expect comfy lounge pieces such as Henleys, raglan-sleeved shirts, crewnecks and jersey vests in a palette of navy blue, grey melange and broken white with orange red accents.
