Recently, the folks at Sephora invited us to their Spring 2015 Review where exclusive brands that are made available only at Sephora showcased some of their exciting new products. One of the brands at the preview was Josie Maran Cosmetics and we were lucky enough to be able to interview their National Trainer, Jacob Douglas and pick his brain on what is the best beauty regime, which product by Josie Maran Cosmetics suits Asian skin and etc. Read below for more:
So, tell us about what Josie Maran Cosmetics has in store for us this coming year.
A lot! In particular there is a lot of colour coming. We’ve got two key franchises that we are offering in colour. Our Coconut Watercolour franchise, which includes eyeshadow and a cheek gelee that are both made from 50% coconut water for long-wear and lots of hydration. Then there is our Matchmaker franchise, so we offer a Matchmaker serum foundation and powder foundation, both use chameleon pigments to adjust to your unique and ever changing skin tone. So, three shades for the whole world!
Can you recommend the best night time routine we can use with the Josie Maran products?
Definitely! All Josie Maran products revolve around 100% pure argan oil. Argan oil uses essential fatty acids and antioxidants to balance all skin concerns, so it doesn’t matter if you’re oily or dry, what I’m going to offer up will suit anybody. So, I think cleansing is one of the most important first step. So, I would recommend for everybody the Argan Daily Cleansing Oil, this works to remove all dirt, debris, and even waterproof eye makeup. It’s 100% natural and incredibly mild on the skin. You apply this to dry skin, that’s the only important thing because I think people are used to getting their skin wet first. Apply this to dry skin and then introduce water.
So, start with that and next step, I would use Pure Argan Milk. It’s an intensive hydrating treatment that uses a really cool new technology. We use a particle accelerator to blast purified water and argan oil together. It’s like a hydrating serum. So, these micro droplets of argan oil suspended in purified water actually penetrate far deeper into the skin to plump and preserve skin. Next up, I would finish with Josie’s 100% Pure Argan Oil or 100% Pure Argan Oil Light. So, these work as your moisturisers. These will lock in all that juicy goodness and as well as continue to help balance and nourish your skin.
Is there a difference with the 100% Pure Argan Oil and the 100% Pure Argan Oil Light?
Actually the only key difference is in texture. It’s really up to you, the benefits are the same. If you are somebody who likes a lighter feel, a dryer finish, something that looks semi-matte then Argan Oil Light is your go-to. If you like something a little richer and dewy then go with the original (100% Pure Argan Oil) but benefits are exactly the same.
How can Josie Maran products be beneficial to Asian skin, especially those who live in a very humid country like Malaysia?
Again, the essential fatty acids and antioxidants in argan oil are amazing for helping to balance the skin. I think a lot of times in a humid climate, we try to strip our skin and that just produces more oil.
What is the best product by Josie Maran Cosmetics that is suitable for all skin types?
All skin types? That’s a really good question. You know, I would probably say 100% Pure Argan Oil. There’s a reason that this has become such a huge success all around the world and that’s one product that benefits all skin types. So, everyone can use it.
For those who aren’t big makeup fans and prefer not to use it everyday, which skincare item can help their skin hydrated and moisturised all day long?
I would say, you know depending on the person’s taste, either 100% Pure Argan Oil or Light would be the go-to. It provides all the nourishment as well as protecting the skin.
Besides being an all natural brand that’s also organic, what makes Josie Maran Cosmetics stand out from the rest?
I would say, her relentless quest towards innovation. Luxury with a conscience is her tagline and she’s always building her formulas from the ground up. Following each product along the way to make sure that it’s different and it’s better and it’s fresh!
What are the products to use to maintain a balanced skin?
Honestly, I would say, stick with your argan oil. I would love it if everybody were like me and went with the Argan Cleansing Oil, the Argan Milk and the pure oil. But these products are all about balance. So, if you do nothing else then do yourself a favour by trying the 100% Pure Argan Oil or the Pure Argan Oil Light. It’s very versatile and you know, you can use for hair and body. You can nourish the hair by mixing the oil with the shampoo and conditioner or apply it to your hair just to smooth fly-aways.
Tell us more about the Josie Maran Cleansing Powder.
This is really cool and brand new this year for us, the Argan Exfoliating Cleansing Powder. Actually, what I love about it is the versatility. So, you’re able to mix it with water to create an exfoliator. You can mix it with your Argan Cleansing Oil to activate a deep, deep cleanse. You can even whip this up with Pure Argan Oil and create a face mask for a spa treatment that will help to treat blemishes as well as exfoliate, soothe and brighten your skin. The versatility is great and it uses crushed Argan shells, which is extremely smooth. They used to be a byproduct and again luxury with a conscience has turned something that was waste into something fantastic and beneficial!
For more on Josie Maran Cosmetics, visit any Sephora outlet in the Klang Valley.
