Makers of Brazilian jelly footwear, Melissa is now open at Pavilion KL, making it an easy-to-access location whenever you are in the heart of the city.
The new Melissa store is tucked in a corner on the 4th floor and its all-white decor is one that’s hard to miss. The pure ‘blanc’ space exudes a minimalist yet creative open space and is the perfect medium to display the Brazilian brand’s vibrant and colourful shoes.
The store is inspired by the manipulation of a plastic sheet that’s based predominantly in white while the design explores with shapes and layer shelving to mirror the flexible design of the shoes, the brand’s artistic values and innovation.
Melissa opened its first store in Malaysia two years ago and currently has stores located at 1 Utama, The Gardens Mall and now, Pavilion KL.
“Melissa is fast becoming one of our country’s most loved shoe brands. We are making aggressive plans to grow the Melissa brand further in Malaysia. The success that Melissa has acquired today is definitely attributed to the satisfaction from our clients who have grown a liking to Melissa’s fantastic and avant-garde designs and the comfort of traipsing in the MELFLEX plastic, a patented hypo-allergenic, recyclable, and extremely flexible type of PVC,” explained Hon Kar Sing, Executive Director of MDreams Malaysia.
Katy Perry, Blake Lively, Carrie Underwood, Katie Holmes, Dita Von Teese and many other renowned celebs who are fans of Melissa.
“The other beauty and attraction of Melissa is that the brand is fondly known for its continuous collaborations with notable designers including Vivienne Westwood, Gareth Pugh, Karl Lagerfeld, Jean Paul Gaultier, Jason Wu, Alessandro Ambrosio and the Campana Brothers to name a few. Truly, when you get a pair of Melissa, one is buying a designer pedigree that comes with top quality, whom many of our customers have remarked,” added Kar Sing.
