Italian fashion house Giorgio Armani has chosen Calvin Harris as the face of Emporio Armani for the Spring/Summer 2015 season. The DJ, singer, songwriter and producer will also front Emporio Armani’s line of eyewear and watches.
Shot in Los Angeles by photographer Boo George, the campaign will be revealed worldwide in January 2015. Emporio Armani has always forged a deep bond between its fashion house and the music world.
The Scottish born Harris is an icon for modern dance music and has been listed by Forbes Magazine as the world’s top-earning DJ for the second consecutive year.
“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public,” said Giorgio Armani of the Grammy Award winner.
As for Harris, here’s what he had to say about his Emporio Armani stint, “It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs.”
