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Home Food & Drink

Kronenbourg 1664 Wraps Up 2014 With a Bang!

by Isabel Claudet
December 11, 2014
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Perfect ending to an awesome campaign!

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Kronenbourg 1664 brought the ultimate experience of ‘Taste the French Way of Life’ to more than 500 urbanites when the No.1 premium French beer celebrated the importance of work-life balance at its year-end bash! The evening was reminiscent of a fun-filled and relaxing neighborhood get-together at Oasis Square, Ara Damansara.

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“We at Kronenbourg 1664 believe that urbanites truly deserve to get some balance back in their lives, which is why we enabled many different platforms for everyone to stop and smell the roses. Be it spending time with friends or just taking time for yourself, I hope everyone has something to take away from the ‘Taste the French Way of Life’ campaign and are ready to celebrate the end of 2014 by making New Year resolutions to enjoy life’s little pleasures a bit more”, said Henrik J Andersen, Managing Director of Carlsberg Malaysia.

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Henrik J Andersen further stated “’Taste the French Way of Life’ began as a campaign to help Malaysians get a taste of the work-life balance that the French enjoy. Five months and seven activities later, we at Kronenbourg 1664 believe that more and more urbanites have jumped on the bandwagon to live life with a bit more balance. Let’s embrace the French Way of Life by continuously striving for work-life balance and join us in welcoming 2015 rejuvenated, relaxed and raring to go!”

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For more information on Kronenbourg 1664, please visit their Facebook page.

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