If you’re a K-beauty junkie, this might interest you. Come December 5th, Korean natural beauty brand innisfree will launch its first Malaysian store in Sunway Pyramid.
innisfree was launched in the year 2000 and literally means ‘free island’ in Korea. The brand’s philosophy aims to bring healthy beauty to one’s body and mind using the pure and natural ingredients from UNESCO Heritage Site, Jeju Island. Flowers, plants, volcanic cluster and natural seaweed are just a few of the may ingredients found in innisfree’s products which are naturally extracted. Its popularity has reached countries such as China, Hong Kong, Singapore and Taiwan.
innisfree uses only natural ingredients and this philosophy is also used in their packaging to reduce carbon footprint. Only low-carbon containers, 100% recyclable packagings are used and re-usable tangerine peel labels which were innovated through nature-conscious design and branding. Needless to say, innisfree is a favourite amongst green consumers worldwide and the brand’s passion to create environmental sustainability is reflected in their Green Life Campaigns.
innisfree offers 8 solutions skin care lines that cater to Asian skin needs. Some of the brand’s bestsellers are the Green Tea Seed Serum, Super Volcanic Pore Clay Mask (above), and White ‘C’ Pore Double Serum.
To celebrate the opening of innisfree in Malaysia, 500 limited edition eco-bags have been designed specifically for this much anticipated launch. Available on a first come first serve basis, while stocks lasts for purchases above RM300, each bag contains gifts such as the innisfree Green Tea Balancing Kit and a limited edition Lee Min Ho photo book.
Fans of Korean star Lee Min Ho will be pleased to know that 100 of these limited edition bags have a special something in it – the opportunity to win a meet and greet session with the brand’s ambassador, Lee Min Ho.
innisfree will open its door on 5th December 2014 at Sunway Pyramid Shopping Mall,G1.70, Ground Floor (Orange Zone). Find out more about innisfree at www.facebook.com/innisfreeMYS.
