This holiday season, GUESS reveals its new advertising campaign shot in Japan by acclaimed photographer, Chen Man. Set against the breathtaking backdrops of Mount Fuji and the fields of Tokyo, the campaign blends Eastern and Western cultures that juxtaposes traditional Japanese surroundings against GUESS’ apparel and accessories. Bridging fine art and fashion photography, the hyper-saturated colour palette and mixing of cultural influences give the images a fantastical brilliance.
Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by Chen Man, the Holiday 2014 campaign features GUESS Girls Megan Williams and Karmay Ngaia. The campaign depicts a journey of their friendship, taking the viewer on a voyage across Japan’s most wondrous locations.
The journey begins with the GUESS Girls practising Japan’s most traditional of martial arts, Kendo. As the journey unfolds, the GUESS Girls enjoy a traditional Japanese tea ceremony set against an amazing backdrop of rich foliage in vivid red, magenta and pink hues. The models are also seen travelling by rickshaw and posing alongside Japan’s emblematic fish flag. Finally, the GUESS Girls accessorize red mini-dresses with traditional paper parasols for an afternoon picnic, where beautiful cherry blossoms are seen.
Visit GUESS’ official website or Facebook page for more information.
