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Home News

Shiseido Professional Stage Works True Effector

by Emma Mallaburn
October 7, 2014
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Shiseido recently unveiled its Autumn/Winter 2014 look along with its new type of styling product, which is the Stage Works True Effector. The styling product comes in three different textures: Neutral, Matte and Shine. This variety in textures allows you to give a wide range of expression to the hair and lets you achieve the kind of hairstyle you want by using the different textures.

Shiseido Professional Stage Works True Effector: SHINE
Achieve your favourite oil-free lightness and powerful gloss look with SHINE. Due to its formulation, which consists of 50% moisturizer, SHINE will be gentle on your hair while giving it the dewy, shiny gloss to your strands.

Shiseido Professional Stage Works True Effector: NEUTRAL
The microscopic lamellar structure of NEUTRAL is combined with a formulation technology, which allows the product to spread quickly and effortlessly on the palm of your hands. Even though the product has got a strong hold, it’s easily applied to the hair, which ultimately allows for a lightweight and natural textured styles.

Shiseido Professional Stage Works True Effector: MATTE
The base of MATTE is a new matrix, which consists of three ultra-fine powders: Matte Powder, Volume-Making Powder and Smoothing Powder. These three ingredients combined, creates a product that has a matte texture and ultimate styling power. Even with its super-hard hold, MATTE is still easily spreadable.

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