If there is one thing that women can agree on, it’s that smooth, straight hair is easier to maintain, which leaves you feeling more beautiful and confident in return. With stylish flair and excitement, Sunsilk recently introduced their brand new Perfect Straight. This range of shampoo and conditioner will keep your hair beautifully straight with no strays as it dries.
Sunsilk teamed up with renowned hair expert Yuko Yamashita to come up with something that will bring out only the best results for straight hair. Perfect Straight shampoo and conditioner is equipped with an advanced formula with Straight Lock Technology, which penetrates deep into the hair fibre and reduces unwanted frizz.
“We realised that a lot of girls want straight hair, because it is a simple hairstyle that is naturally beautiful and manageable. However, some try so hard to achieve this with flat irons and styling products that damage hair in the process. With Sunsilk Perfect Straight, girls can now enjoy the convenience of wash-and-go straight hair sans the damage,” said Ashley Ng who is the Personal Care Director, Unilever (Malaysia) Holdings Sdn. Bhd.
Sunsilk’s passion in helping girls achieve beautiful hair adds an exciting twist with the ‘Sunsilk Beautifully Straight Challenge’, which assures girls that having beautifully straight hair is easy and fun. In line with this, Sunsilk designed a special game that asks participants to draw as many straight lines as possible within 30 seconds. As the game will show, drawing straight lines is harder than we think, but it’s easy to achieve beautiful, straight hair with Sunsilk.
From 17 September 2014 to 28 October 2014, Sunsilk is calling on girls to take up the ‘Sunsilk Beautifully Straight Challenge’ for a chance to win up to RM10,000 in total prizes. To participate, simply:
- Visit Sunsilk Malaysia’s Facebook page (www.facebook.com/SunsilkMalaysia) and click on the Sunsilk Perfect Straight app.
- Draw as many straight lines as you can within 30 seconds.
- Write the most creative slogan about Sunsilk Perfect Straight.
Every week, 10 lucky winners with the top scores and most creative slogans will each receive RM100 cash vouchers and Sunsilk products. The grand prize winner will enjoy a one night’s stay for two at the Grand Hyatt Kuala Lumpur, RM300 shopping vouchers and Sunsilk products.
Sunsilk Perfect Straight shampoo (340ml, RM12.90) and Sunsilk Perfect Straight conditioner (320ml, RM12.90) are available in all leading supermarkets and retail outlets nationwide. For more information and updates on Sunsilk, stay tuned to www.facebook.com/SunsilkMalaysia.
