The new Gucci Première Eau de Toilette presents a lighter, brighter, more delicate interpretation of this signature scent and in essence, it celebrated the thrill of everyday success. The fresh, sparkling fragrance is a combination of presence and sensual femininity that is more understated than its Eau de Parfum sister.
Inspired by the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival worn by the likes of Jessica Alba, Cameron Diaz and Naomi Watts, the new Gucci Première Eau de Toilette wants its wearer to embrace the champagne moments of daily achievement.
Blake Lively once again brings her own brand of feminine strength and assurance as the face of Gucci’s new ad campaign for the fragrance.
The gorgeous actress was Gucci’s choice as she understands that glamour does not have to be the preserve of a night or grand event. According to Blake, “For me, fragrance is bottled confidence.”
“You spray it and you immediately feel empowered – there’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people. But while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialled down and freshened up. You really can wear it as your everyday fragrance.”
Watch the ad campaign here:
https://www.youtube.com/watch?v=o83DzWlHnac
Frida Giannini, Gucci’s Creative Director, says, “In the new Première Eau de Toilette, there is a charming balance of jasmine sambac and Bulgarian rose, two classically elegant feminine flowers that are contrasted with delicate freesia. The result is a vibrant, modern feminine scent that you can enjoy wearing every day”.
Blake Lively says, “This new fragrance announces that you have strength and are happy in your own skin. I really love that. It’s for the woman that I’ve always aspired to be. Every day.”
The new Gucci Première Eau de Toilette is available all leading department stores and perfumeries in the following sizes – 30ml (RM240), 50ml (RM291) and 75ml (RM407)
