Popular for its hydrating properties, Hada Labo unveils its newly revamped Hydrating Lotion which hydrates and nourishes the skin for smooth, radiant and crystal-clear skin. Over the years, this best-selling face lotion in Japan has become a beauty staple for many women, including the renowned Korean drama actress, Jun Ji-Hyun (also known as Gianna Jun). Hada Labo recently named the famous heroine of the smash-hit Korean TV series My Love From the Star as the new brand ambassador.
First launched in Japan in 2004, Hada Labo Hydrating Lotion reached Malaysian shores in 2010 and since then, it has received an overwhelming response from Malaysian women nationwide. The product comprises of Super Hyaluronic Acid, a key ingredient that instantly hydrates skin and helps preserve its moisture balance.
The secret to moist skin lies in getting moisture to work effectively across all layers of the skin. With this in mind, Hada Labo introduces its new Hydrating Lotion which now carries a new and enhanced HPP&M (High Performance Penetrating and Moisturising) technology, actively infusing four types of Hyaluronic Acid (HA) to fully hydrate the skin from the surface to inner skin layers for significantly soft, smooth and supple skin.
Using only the purest ingredients manufactured under strict pharmaceutical standards, the Hada Labo Hydrating Lotion contains four types of Hyaluronic Acid (HA) molecules – Nano HA, Super HA, Medium HA and Large HA. This enables full and thorough hydration from the skin surface and beyond.
The four types of Hyaluronic Acid (HA):
Large HA – Forms a layer of moisture retaining barrier to protect skin from moisture loss. It covers the Medium HA firmly to effectively provide skin with a powerful double layer moisture-locking shield
Medium HA – A new generation of HA with high water retention ability, this stays on the skin surface to hold moisture and maintain long lasting hydration
Super HA – With two times the moisture retention capacity of HA, it is able to mimic the natural moisturising ability and combine with Medium HA to lock in and retain large volume of moisture inside the skin for intense hydration
Nano HA – With a fine molecule size of 1/20 of HA, it easily penetrates and infuses moisture deep into the skin to prepare skin for enhanced skincare nutrients absorption
With a superior combination of all four Hyaluronic Acids, the new Hada Labo Hydrating Lotion locks in moisture for the skin to reach its optimal radiance and translucence that helps revitalize dehydrated skin. Apart from being mineral oil-free, it is also free of fragrances, alcohol and colourants.
Catering to all skin types, Hada Labo Hydrating Lotion comes in two variants: Hada Labo Hydrating Lotion (has a rich texture and it is formulated for dry and normal skin) and Hada Labo Hydrating Lotion Light (has a lighter texture that is non-sticky and refreshing. It is suitable for oily, combination or acne-prone skin)
Each variant comes in a 170ml bottle and is priced at RM49.90. The new lotion will be available at all leading pharmacies and hypermarkets nationwide starting September 2014. Hada Labo will also soon introduce its Whitening Lotion and Whitening Lotion Light.
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