This summer, renowned fashion designer Vivienne Tam, in partnership with WeChat, are kicking-off a worldwide contest to find the next runway “It” girl. That one lucky girl will be flown to New York for a once-in-a-lifetime opportunity to walk the catwalk during Vivienne Tam’s Spring/Summer 2015 fashion show at the Mercedes-Benz Fashion Week this September.
Open to contestants around the globe, aspiring fashionistas simply submit their information using the WeChat app or contest site, and Vivienne Tam will select her top choices from all the entries. She will then hand the contest over to her WeChat community who will vote to select the final winner. The runner-up will also receive one free pass to attend the exclusive NYC Fashion Week show.
To participate in the contest, simply:
- Download the free WeChat app on any smartphone
- Open the app and search “VTAMFASHION” to follow Vivienne Tam
- Tap “Messages”, then the “Contest” tab to submit a short questionnaire with two photos or visit this contest site.
The contest is open internationally to females who are at least 18 years old. Applications will be accepted until July 25, at 11:59 PM ET. By following the “VTAMFASHION” account, WeChat users can also keep themselves updated on the winner’s journey and Fashion Week excitement.
The top contestants will be notified the week of July 28 and the winner will be announced during the week of Vivienne Tam’s fashion show. For more information and updates, visit the contest site.
Speaking of which, Vivienne Tam isn’t the only designer that is using social media to cast models!
