It’s been three years since Benefit Cosmetics launched their phenomenally popular they’re real! mascara and the buzz is bigger than ever. Now, the makeup masterminds behind they’re real! mascara will debut another major beauty breakthrough in Spring 2014. It’s called they’re real! push-up liner and it’s being touted as the first ever lash-hugging gel liner in a pen.
This eyeliner has a matte, black gel formula that is long-lasting and waterproof. The innovative, wide, angled and flat AccuFlex™ tip easily hugs your lash line from corner to corner, making application super easy and goof-proof. The ergonomic shape of the pen as well as the design of the Accuflex™ tip is the perfect balance of flexibility, which allows for a forgiving line and stability, providing exceptional control.
The flat wide guard at the base of the tip also guides you to get close to the lash line on any eye shape and the tip of the material itself is soft, allowing it to glide easily across the eyelid. With each twist of the pen, the right amount of formula is dispensed, so you won’t be wasting any product. The closer the line, the bigger and sexier the eyes!
they’re real! push-up liner will be available at all Benefit counters nationwide beginning 27 June 2014.
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