If Anna didn’t do it, who did?
Anna Wintour may have issued a heartfelt editor’s letter after Kim Kardashian’s and Kanye West’s Vogue cover hit shelves, but it turns out that she is not the brains behind the highly talked about issue.
So if it was not the editor-in-chief’s idea, whose was it?
Well, it’s none other than Vogue’s creative director Grace Coddington!
“There was a wedding story to be done,” Coddington said to the Financial Times. “And Anna probably had them in mind, because she had been seeing a lot of Kanye, so she said, ‘Maybe we should shoot it on lookalikes.’ And I thought, ‘Why not just do it on the real thing? This is Vogue.'”
When asked why she believed the couple deserved the cover she said, “I do think Kim Kardashian represents this moment in our culture. I’m fascinated by her, in the same way I’m fascinated by the people I see on the street or the subway.”
Coddington also had nothing but praise for the couple and their daughter North West when she spoke about the experience. “It was fun. [Kim] is very professional. And the baby is very well-behaved. We did millions of pictures and she did not cry once. I got quite upset we did not have the baby on the cover.”
Despite the success of the shoot, Coddington was prepared for the controversy that would come with the headline-making cover. “I knew going in it would be controversial – I got an envelope from Texas, with the cover ripped up into little pieces inside – but the designers all sent me flowers, so I guess they were happy.”
However, the controversy certainly did no damage to the cover’s sale as Vogue is on track to selling a record number of issues which feature the couple.
According to Radar Online, the issue featuring KimYe on the cover is expeted to top the previous best-selling covers that includes Beyoncé and Michelle Obama’s which sold 55,39 and 293,798 copies, respectively.
“The projections are that Kim and Kanye will likely sell almost 500,000 copies,” reports Radar.
