After all the excitement that Beckham’s naked body caused during a Super Bowl ad, the world has been made aware of his reurtn for the latest H&M campaign.
The 38-year-old footballer stars in a new campaign, launching the spring collection of David Beckham Bodywear at H&M. Shot by the director of Drive and Only God Forgives, Nicolas Winding Refn, the H&M campaign premiered during the US Super Bowl.
Featuring pieces from the Spring David Beckham Bodywear collection, the campaign shows a fresh take on the H&M heritage. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops.
David Beckham Bodywear pieces for kids also made a debut with the campaign – a mini-me collection for boys with Henley’s vest, trunks, long johns and pyjama shorts. The collection is now available at selected H&M stores and online and these new pieces join the core David Beckham Bodywear collection, which has now made its way in the wardrobes of men worldwide since its launch in February 2012.
Watch the ad commercial video here:
http://www.youtube.com/watch?v=nYnWGPDF9kI
If you want to have Beckham a bit longer on your computer screen, the director’s cut is an extended version of the ad:
http://www.youtube.com/watch?v=7BZi_-tGiUg
