To celebrate the arrival of Chinese New Year, sport lifestyle brand PUMA launches the Year of the Horse pack that comprises of two of the brand’s most iconic silhouettes – the PUMA Suede and Puma Suede Mid.
The PUMA Year of the Horse pack is made with a luxurious suede upper material and coloured in rich sudan and brown tones. Both footwear styles bear traditional Chinese elements and symbols, as well as pay respect to ‘Xiangqi’, also known as Chinese chess. The Chinese symbol for horse, ‘馬’, is embroidered on the tongue and etched on a wooden traditional chess piece that hangs on the shoes’ eyelet. The insoles are designed with the pattern of a ‘Xiangqi’ chess board and both styles come packaged in a special edition shoe box with a Chinese chess board design, regal red accents and horse symbol.
The Year of the Horse pack is a perfect union of East meets West, merging Chinese culture and tradition in classic PUMA form, and they are offered in key silhouettes, which have changed the sneaker street culture game since 1968.
The 2014 Chinese New Year PUMA Year of the Horse Suede and Suede Mid shoes will be available starting January 6th, 2014 at PUMA retail stores and select sneaker boutiques. The low cut retails at RM329, while the mid cut retails at RM399.
