adidas by Stella McCartney has revealed a new Spring/Summer 2014 collection with an eclectic array of colours, and a fusion of vivid brights, retro lines and bold prints.
The new collection was presented in a visually exhilarating global launch during London Fashion Week. Focused on sleek feminine structures and an innovative mix of texture, the collection unites aesthetically compelling, standout style and supreme functional performance.
“This season I was really inspired by urban landscapes, and the color tones and dimensions of a skyline,” says the designer. “There is a play on contrasts: the Run and Cycling ranges are graphic, while the Studio range has a hint of retro cool. I’m also really proud to offer a collection that incorporates sustainable elements wherever possible: this season not only do we use organic cotton, recycled yarn and the dry dye technology, but we also have made a real effort to reduce on surplus waste.”
Futuristic designs meet colour-blocking in this season’s expressive London Run and Cycling ranges. Dynamic contrasts occur as strong geometric shapes in fierce shades are tempered by feminine silhouettes whereas summery daisy prints and transparent panelling are amplified by bold colour accents and unexpected cut outs.
Eye-catching new combinations of performance tanks and tights in striking two-tones are offset by shorts in all-over Summer Red and Indigo. Performance gilets, jackets and hoodies in a captivating palette of Intense Orange, White and mid-range Blue complete the look.
As temperatures rise, trailblazing CLIMACHILL® technology in the tees keep runners cool and comfortable with breathable fabrics installed with instant cooling dots. Techfit pieces benefiting from compression fabrics and applied PU bands in specific areas ensure cool functionality and wearability, even during the most physically demanding workouts.
The line also includes innovative and colorful new options in tanks and shorts, a yoga range, swim styles, tennis wear and athletic footwear.
The adidas by Stella McCartney Spring/Summer ’14 collection will be available from January 2014 onwards at most adidas flagship stores in Malaysia.
