After touring major cities around the glob like New York, Berlin, Paris, Tokyo and Dubai, the Casio G-SHOCK ‘SHOCK THE WORLD’ 2013 recently marked its final leg in Kuala Lumpur, Malaysia, in celebration of the iconic timepiece’s 30th birthday.
Since its inception in 2009, the ‘SHOCK THE WORLD’ movement has brought together thousands of people across continents and cultures to celebrate the brand and its legacy of trendsetting innovation in timepieces.
These tough ‘indestructible’ watches, designed by Kikuo Ibe, Research and Development Chief Engineer of Casio Japan, have ultimately defined the brilliance of combining style and utility, along with superior craftsmanship.
Ibe, who is widely regarded as the “father of G-SHOCK“, was also present in Kuala Lumpur to share how his little invention became an iconic name in street fashion:
“When we first started G-SHOCK, we wanted to challenge conventional wisdom that a wrist watch always had to be handled with care. Each G-SHOCK watch is the perfect embodiment of the latest shock resistance technology with cutting-edge design.
“As we now celebrate G-SHOCK’s successful 30 year history, it is about sharing our vision and journey as we remain committed to continually innovate and evolve our design to excite the world”.
From BMX riders, surfers and snowboarders, G-SHOCK has played a key role in shaping the world’s various sports, arts, fashion and street cultures, making the brand a vital part of youth culture. Fans, celebrities and media were treated to a celebration featuring a multitude of talents from the movers and shakers of Malaysia, namely photographer B, artist Julian Oh, DJ Eva-T, An Honest Mistake, Lah Lah Land, Katoon Network and a special appearance by Joe Flizzow, SonaOne and Altimet.
In an exclusive collaboration between G-SHOCK and two of Malaysia’s renowned designers in their respective fields of fashion and graphics, the event featured the unveiling of their limited edition stylized G-SHOCK watches, one designed by Malaysian fashion designer Joe Chia, known for his avant-garde styles and representations and the other by The Off Day’s Irman Hilmi, famous for his multi talents including various unique graphic designs with several local and international brands.
More pictures from the G-SHOCK 30th Anniversary Party:
