There’s more to a pint of Heineken than just foam and the bubbling gold nectar. In fact – your beer needs protection, and it’s important for to be skimmed. These are just some of the secrets Keith Nair shared at the recent Heineken Star Serve.
Heineken Star Serve is a global draught beer quality programme that aims to improve and maintain the quality of beer; in line with Heineken’s promise to offer you quintessential drinking experience with every sip.
At the heart of the Heineken Star Serve programme is the Heineken Pouring Ritual. Five steps are all it takes to deliver the perfectly served Heineken draught beer for the quality Heineken drinking experience.
Although the perfect pint of Heineken can be achieved in 5 simple steps, mastering the art of pouring takes more than just a few tries. Bartenders all over Malaysia go through a comprehensive training that does not only hone their pouring skills but grooms them to be stars in the hospitality industry.
“Heineken works hard to ensure world class quality of draught beer is produced in our breweries worldwide. However, if it is served wrongly, all that love and care can be destroyed at the bar, right before the drinker’s eyes,” said Keith Nair, GAB Professional Solutions Manager and Heineken Draught Master.
The skill of pouring the perfect pint of Heineken is not only limited to bartenders, but for drinkers too! In fact, you can also learn how to pour and serve a perfect Heineken pint with the Heineken Star Serve Facebook app. Through the Heineken Star Serve Facebook App, drinkers can virtually learn how to perform the five steps in the Heineken Pouring Ritual while putting their beer knowledge to the test in a pop quiz. The app also allows you to ‘share’ your perfect pints with your friends and compare pouring skills among each other.
But without further ado, here’s a gorgeous little infograph to teach how you the the perfect pint of Heineken is done:
