Korean skincare is the epitome of global skincare innovation, and belif is one of those brands, introduced recently to the Malaysian market. Marrying apothecary traditions and cutting-edge technology, belif embraces a powerful 4-step regimen that simplifies skincare down to core needs, while offering greater results.
Launched in May 2015, belif distinguishes itself with packaging that is transparent about key ingredients. All of its products are free of mineral oil, synthetic fragrances, synthetic dyes, synthetic preservatives and animal origin ingredients. Here are some product recommendations by belif:
Classic Essence Increment (RM170 per 50ml bottle)
This nutrient-dense essence provides essential nutrients and vitamins to a dry, parched complexion. Clinically tested to provide up to 26 hours of intensive moisture, the essence restores the skin’s moisture barrier to offer supple, smooth and elastic skin. Formulated with heartsease and catnip, natural hydrating agents, and chickweed as well as a vitamin-rich apothecary herb, this essence leaves the skin invigorated and energised. Use this after cleansing and toning.
Hungarian Water Essence (RM170 per 75ml bottle)
This lightweight hydration recharger serum is formulated with a blend of apothecary herbs, including rosemary and lavender to provide powerful hydrating and antioxidant agents. The ultra-light watery texture glides onto the skin and penetrates deeply for healthy looking and soft skin. This serum can be refrigerated and is recommended to be used after toner. For more nourishment, it can also be used as a sleeping mask.
The True Anti Aging Essence (RM170 per 75ml bottle)
Containing two layers of Calendula ultra-moisturising whipping cream and the antioxidant essence of Acai Berry, this liquid essence keeps signs of premature aging at bay. When shaken, the concoction turns into a soft, milky lotion providing abundant moisture and nutrients. Before using the essence as the next step after toner, gently shake the container and pour a small amount of product onto your hand. Gently pat until fully absorbed.
The True Cream Aqua Bomb (RM155 per 50ml jar)
Aqua Bomb is an ultra-lightweight gel-cream that instantly cools and refreshes the skin while flooding it with intense hydration. Perfect for normal to combination skin types, including oily and dry skin, this moisturiser also minimises the appearance of pores for a smoother, more even complexion. Recommended to be used in the mornings and at nighttime, this free radical-neutralising moisturiser can also be used on top of makeup and as a five-minute emergency moisture mask.
The True Cream Moisturising Bomb (RM155 per 50ml jar)
This comforting moisture cream has a uniquely indulgent formula and it leaves the skin feeling soft, supple and deeply nourished. Ideal for normal to dry skin and formulated with a powerful hydrating agent, the cushiony cream format is designed to ‘burst’ when applied, releasing moisture onto the skin without the stickiness. Similar to the Aqua Bomb, this moisturiser can also be used on top of makeup and as a five-minute emergency moisture mask.
For more information, log on to belif’s official website or head on down to belif’s boutique store at Sunway Pyramid Shopping Mall.
