The first phase of the CHANGE campaign features the playful side of HTC, as shown in video with Robert Downey Jr., and his fellow actors playing around with the HTC initials. The HTC Generator, which generates hysterical text combinations for the HTC initials, may also be found HERE.
For more information, log on to HTC’s official website, Facebook, Twitter, Blog, YouTube or hashtag with #htc, #htcmalaysia, and #htchange.
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It’s tough to keep up with smartphone giants Apple and Samsung, but HTC has just announced a massive marketing campaign starring “Iron Man” – Robert Downey Jr.
“With this campaign, we are affirming what HTC’s role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies,” said Ben Ho, HTC’s chief marketing officer.
“The new campaign, called “Change,” is intended to get consumers talking about HTC once again. The Taiwanese phone maker confirmed it has signed Downey to a $12 million two-year-deal.
A 15-second HTC teaser ad starring Downey was released on YouTube yesterday, signaling the start of the Iron Man’s deal with the cell phone maker. HTC told sources that it hired Downey for its campaign because “Downey is respected as an actor, yet he doesn’t follow the typical Hollywood mold.”
What an awesome strategy HTC! (Source)
Watch the full clip below and tell us what you think:
