AXE is going where only few have gone before, and that place is the universe with no end – space.
And to make that happen, AXE is recruiting cadets for this epic journey by creating the AXE Apollo Space Academy (A.A.S.A) with Buzz Aldrin, the head of the AXE Apollo Space Academy. Guys and girls will have a chance to compete for a trip to space on a flight with international space agency, Space Expedition Corporation (SXC), and all they have to do is join A.A.S.A at AXEApollo.com
AXE Malaysia has embarked on a nation-wide search for the individual that aspires to be something more – a national hero. Inspiring ordinary Malaysians to go beyond their boundaries, the potential space traveller will have the opportunity to be with the stars, and return heroically as the pride of the nation.
Why space? There’s no bigger hero than an astronaut, and AXE wants to give fans a chance to experience an adventure unlike any other. In the biggest product launch in its 30-year history, AXE is asking guys and girls from 60 countries around the globe to sign up for the A.A.S.A by creating their astronaut profile on AXEApollo.com and telling the world why they deserve to go to space.
Globally, AXE has seen much success with its “fresh” and “masculine” fragrances such as Anarchy and Provoke. AXE Apollo follows in the same vein, turning a guy’s naturally masculine scent into a sophisticated statement. In developing the fragrance for Apollo, AXE worked with world-renowned fragrance consultant, Ann Gottlieb, the “nose” behind AXE fragrances for over 20 years. AXEApollo’s confident blend of clary sage and sparkling fruits on top gives a teasing and fresh first impression.
Together with the AXE Apollo body spray, the AXE Apollo Space Academy will appeal to those who have always dreamed of what was beyond earth. As an experience like no other, participants stand a chance to join the privileged few who have encountered the freedom and boundlessness of space.
AXE has partnered with SXC to secure 22 seats aboard the suborbital spacecraft, named the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace’s Lynx suborbital space plane that takes passengers more than 100 kilometers into space, achieving astronaut status.
The pathway for Malaysians to become a national hero begins by signing up at AXEApollo.com. Contestants will then be required to garner support from fellow Malaysians via online voting, before being shortlisted to be part of the national challenge. Here, only the best will be chosen to represent Malaysia at the AXE Apollo Space Academy camp in Florida, United States, vying for a spot for a journey to the final frontier with contestants from 60 countries around the world.
Sign up for a chance to go to space by joining the A.A.S.A at AXEApollo.com.
The all new AXE Apollo deodorant body spray is available in stores now at a recommended retail price of RM16.90.
