Deep in the bayou of Louisiana, lies an off-the-wall family known as the Robertsons – a family who’s turned a duck call invention into a multi-million dollar sporting empire despite their modest lifestyle and homes in the backwoods.
In their reality TV show, Duck Dynasty, it showcases the family’s inventiveness and entrepreneurialism, born out of a passion for the age-old tradition of duck hunting. Duck Dynasty has become the biggest-ever hit on A+E Networks in the US and is set to fly across Asia onto HISTORY™ channel this month.
The Season Three Premiere of ‘Duck Dynasty’ brought in a whopping 8.6 million total viewers in the U.S, with 5.0 million adults 18-49 and 4.9 million adults 25-54 – making it the #1 telecast in A+E Network history. According to Trendrr TV, Blufin Labs and Social Guide, the series had more total activity across all major social media platforms than any other telecast on television for the night, with both episodes ranking #1 and #2 ahead of ‘American Idol’.
Catch the first season of Duck Dynasty on 11 April 2013 on HISTORY™ (Astro TV Ch 555) and HISTORY™ HD (Astro TV Ch 575), every Thursday with back-to-back episodes at 10pm and 10:30pm.
