The new H&M Men’s cycling collection is for Brick Lane Bikes and is a collection that is full of spirit when it comes to the modern urban cycling feel.
Designed by H&M and tested by Brick Lane Bikes, each piece has all the technical details that is needed for better cycling. With a versatile city cyclist style that can be worn all day long too.
From water repellant rider jackets and articulated blazers to vintage-inspired bike jerseys and caps, the 11-piece collection combines fashion with functionality.
Made entirely from more sustainable materials as part of H&M’s Conscious work. To make the perfect cycling garment, every detail needs to be considered. That is why the rider jacket from the Brick Lane Bikes collection is made from water repellent and breathable material, with the right ventilation holes under the sleeves and taped seams. The jacket also cuts longer at the back and all the back pocket and straps inside the jacket, so that it can be worn as a backpack too – pretty neat huh?
There are so many other key designs in this collection – and you definitely won’t be disappointed with what you see. For a H&M collection, we’re pretty impressed and we just can’t wait to see the collection for ourselves!
Take a look at more from the collection here – and tell us you love it as much as we do!
The collection will be launched in Malaysia on March 7th 2013 and sold exclusively at the H&M Lot 10 store.
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