Giorgio Armani is one fashion brands with strong staying power in the fashion industry. In every collection, the classic Armani style is still visible despite the many different seasonal collections with different designs. For the Spring Summer 2013 Collection, Armani has reinforced his definitive Armani tailoring in a sleek and elegant way.
For Giorgio Armani Women’s Collection Spring Summer 2013 Collection, the concept of the collection is rather unique with Armani’s Kaleidoscope-entitled collection which has a tad bit celestial-inspired theme. As if observing the world through a kaleidoscope, the world of Armani is well-rounded that separates, refracts and illuminates every aspects of the collection in the form of variations, nuancees, and juxtapositions.
The designer’s refined and skillful craftsmanship in implementing the shape and the high quality fabrics such as gossamer silk and organza are found in the collection. The light overcoats and short and the beautifully-tailored jackets fell in place perfectly above the ankle while the shorts almost bring the legs into sight. The designs are subtle yet profound alterations that create soft naturally deconstructed fits.
The details of the shoes are well-considered as well with the masculine low shoes that has toned down gradually. The silver heels bring a shimmer of light for the whole dark icy cold garments while the high heel shoes come with rhinestone-studded heels.
Armani has chosen black, turquoise and silver grey as the main colours for the collection, accompanied by the jade and light blue softened with white. As lightness is the key, the designer has used a dark navy blue background with a constellation of stars as well as the colours of the collection to brighten the daywear with transparent yarns, crystal touches and reflections.
Giorgio Armani’s menswear collection for Spring/Summer 2013 is entitled to Sportsmanship which transforms ordinary sportswear to a new elegance in athletic male sportsmanship. The new extraordinary concept reflects sportsmanship as an attitude and energy, which has a timeless design throughout the entire day.
One of the notable features in Armani’s men collection is the three-dimensional fabric of the Armani jacket which acquires a sporty and fresh edge. Textures can be found in the collection too with the jacket with micro-printed patterns. The overall transformation gives a light knit-like texture to the fabric and the buttons and zippers lend an exclusive lend an exclusive and precious feel.
Apart from that, the collection gives a natural feeling and the designs are simply put off in a fresh and natural way with the fresh new design. As if they’d been worn for years, the collection showcased an array of crumpled suits and linen blazers with the classic thin seersucker pants that make them different from the usual suits and pants. The season’s silhouette is slightly elongated with the four or six buttons and unstructured shoulder pads on the jacket that stretched out the torso.
The jackets are paired with pleated trousers – the pleats create softness around the hips and gather around the bottom of the trousers.
While the concept of sportsmanship causes a subtle metamorphosis in the clothing, the concept turns out to be an interesting idea of hybrid fashion. The light stretch cotton shirts become the alternative outwear with the skillful tailoring and are complemented with amber-hued zippers and coordinated buttons. The shirts also gave the impression of differing proportions with the playful stripes and micro-checks.
Leather was used as the fabric of the knitwear with seersucker effect and the geometric detailing on them added a more structured look on Armani’s signature style. The ultra-light wool garments are finished with natural-hued leather inserts.
The unusual shades of oat beige and contrasting pebble greys are seen alongside with leather tones and a selection of white were used on Armani signature ink blue that complements the men’s collection.
As for the shoes in men’s collection, the designs are the combination of Armani’s timeless design with the sporty energy infused in it. The shoes are rather solid and sporty with the tennis-inspired with a thick sole in a contrasting color. The main colours of the shoe collection are tan, polished blue, shiny chocolate brown and in-printed leather.
The Armani’s Spring Summer 2013 collection is enriched with extreme luxury in a stylish yet innovative way. The collection also gives a fair illusion of their concepts and the concepts are indeed distinguishable.
