MAC Cosmetics, the trailblazing leader in makeup artistry, marked a significant milestone with its 40th anniversary celebration at 404 Club Kuala Lumpur last night. The event encapsulated four decades of pushing boundaries, celebrating diversity, and empowering individuals through the transformative power of makeup. Social media celebrities including Jeii Pong, Mizzie Tham, Alex Ho, Ash Edward, and Nicole Chen graced the event, each adorned in MAC’s iconic shades from the MACximal collection.
The event not only highlighted MAC’s iconic lip products but also underscored its commitment to inclusivity and creativity in the beauty industry. Sarah Damanik, Estee Lauder Malaysia Brand General Manager, Makeup Cluster, was also in attendance and shared her reflections:
“I want to extend my heartfelt gratitude to our loyal customers, passionate makeup artists, and dedicated team members who have tirelessly championed our brand values and vision. Your passion and creativity have been the driving force behind our innovation and success. As we celebrate this milestone, let’s continue to embrace diversity, empower each other, and redefine beauty standards. Together, we can push the boundaries of artistry and pave the way for a future where beauty knows no limits. Here’s to many more years of breaking barriers and creating iconic moments with MAC.”
As part of their 40th Anniversary, MAC reintroduces the MAC40 Bringback shades, carefully selected from our vault of timeless favourites. These beloved classics represent the essence of MAC’s rich heritage and enduring influence in the world of cosmetics. From the sultry hues of the 90s to the vibrant tones of the 2000s, each shade evokes nostalgia while offering the same high-quality formulation and pigmentation that MAC is renowned for. The lineup includes Bubbles, Haku, Shanghai Spice, Flipshot, Hot Gossip, Up The Amp, Double Shot, and Chintz.
Always big on innovation, MAC, with their latest addition to the lipstick lineup, further cements their lead in the lipstick category with MACximal, a reformulated, refreshed version of its original matte lipstick. “Maxed out” to give lips MORE with a silky matte finish that offers MORE colour, MORE comfort, and MORE longwear. With over 40 shades in the collection, there’s something for everyone, including shades like Ruby Woo, Velvet Teddy, and all-new, pigment-rich hues that leave lips looking visibly fuller from the very first ultra-vibrant glide.
Join the MAC community in declaring “I WEAR MAC” as we celebrate 40 years of breaking barriers and redefining beauty. This declaration is more than just words; it embodies a commitment to embracing diversity, empowering individuals, and celebrating the artistry of makeup. Whether on the red carpet or in everyday life, MAC invites everyone to express themselves boldly and authentically. Together, let’s continue to push boundaries and pave the way for a future where beauty knows no limits.
To mark this milestone, MAC is launching exclusive deals available only on Lazada. Customers can enjoy superb brand gifts with every purchase, complimentary shipping, collectible vouchers, and many more. In conjunction with National Lipstick Day, both online and in-store promotions aim to delight loyal customers who have supported MAC over the years and a way to welcome new fans into the MAC family. Customers who spend RM380 on any MAC products will receive a complimentary lipstick. Additionally, from July 26-29, exclusively in-store at all MAC outlets, customers who purchase any 2 MAC products, get 1 free lipstick. Terms and conditions apply.
