We’re straight up beauty snobs and proud of it. And before you get all judgemental, ask yourself this – Why make space for sh*tty products on your vanity when you can hoard high performance cult favourites out there? Yes, having high standards is key, but that doesn’t equate to us being brand snobs who only shop high end. In fact, our perfect match made in heaven would be landing products that are equally as impressive in quality as they are affordably priced.
Thankfully, there is 3INA (pronounced mee-nah) – A bold beauty brand from Spain that hits that sweet spot for us. The beginnings of its now cult following started from its first store in London which opened its doors in February 2016 and fast forward till today, 3INA has since expanded throughout the globe with over 27 stores in 10 markets. It’s safe to say that the brand’s co-founders Pablo Rivera and Mark Eve have been making all the right moves.
3INA is surely not a brand that abides by the conventional rules. We completely adore its cool girl ethos that champions individuality through fearless and fresh self-expressions with its offerings, and that ultimately signifies an empowering freedom to create, experiment and get creative. After all, isn’t that what makeup is meant for? And as if that doesn’t sound convincing enough, all 3INA products are also guilt-free.
Every product in its lineup is responsibly and ethically sourced, mostly vegan, cruelty- and paraben-free, aside from being packaged sustainably only using recyclable materials. Amongst some of its impressive offerings we’re putting into our shopping cart immediately include The Longwear Lipstick, The Highlighter, The Lengthening Mascara, The Pen Eyeliner, The 3in1 Foundation, and not forgetting, all of its high-pigment eyeshadows, eyeliners and more!
3INA is now open at Pavilion KL at the following location: P4.02.01, level 4. For more details, access 3INA’s official website or social media pages on Facebook and Instagram.
