Schwarzkopf and Watsons has been officially partners to promote the brand’s hair colour series for the market, Freshlight Hair Colour. There were about 10 models that dressed in different costumes to show the variety shades from the Freshlight collection.
Freshlight has a unique packaging where the infamous Blythe doll displays trendsetting hair colours. Created in Japan, Freshlight Hair Colour are available in two types – crème and foam.
Freshlight Foam 105ml RM (37.95)
Colours like Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond are in the foam category.
Freshlight Hair Colour 135ml RM (34.95)
Apart from the foam, Freshlight hair colour comes in comb-type dispenser crème technique with a wide variety of colours – Passion Blond, Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot and Champagne Pink.
Among the other products for the fast moving consumer goods (FMCG) segment are the Extra Care – shampoo, conditioner and treatment – series, Palette colouration series and Got2b styling series. Freshlight Hair Colour entered the retail market in Malaysia late May.
For more information please visit http://www.schwarzkopf.com.my or www.press.henkel.com
