lululemon proudly marks the 10th anniversary of its groundbreaking Align™ franchise, a collection that redefined comfort, freedom of movement, and style. Since its launch in 2015, Align™ has delivered the unparalleled sensory experience that yogis craved – helping them feel completely unrestricted, weightless, and free throughout their practice.
Science Of Feel™: The Innovation Behind The Sensation Of Wearing Nothing At All
At the heart of the Align™ franchise lies lululemon’s proprietary Nulu™ fabric – an innovation that delivers a buttery-soft, weightless sensation through a precise blend of premium yarns and technical technology. Designed to emulate the petal-like softness that inspired it, Nulu™ set a new industry standard by combining delicate feel with the performance and durability required for yoga.
Over the past decade, lululemon has continuously refined the Align™ design through rigorous in-house testing and feedback sessions with dedicated yogis. Every detail has been carefully considered – right down to the brand’s signature V-shaped back seam, which was reengineered 12 times to perfect a universally flattering fit.
“We design for movement, for emotion – for the space where form meets feeling. This is how we engineer products that look and feel good, our guests never want to take them off. 10 years ago, nothing like Align™ existed – and today, you can see its influence everywhere.” Antonia Iamartino, Senior Director, Franchise Innovations, Research & Innovation, Creator of Align™.
Align No Line™ – The Next Evolution
As part of this milestone celebration, lululemon unveils the latest innovation in the Align™ franchise: Align No Line™. Designed with a seamless front construction, this modern update offers a smooth, streamlined silhouette ensuring every motion feels effortless while delivering a flawless look.
The lululemon Align No Line™ High-Rise Pant 25″ and 24″ Asia Fit retail for RM498 and are available in Black, Allspice, True Navy, and Espresso. Get yours now at lululemon stores and online!
