Vaseline is turning up the heat with a sunny new campaign to celebrate the launch of The White Lotus Season 3 — and yes, the drama is delicious, but so is the skincare.
In a first-of-its-kind collab, Vaseline joins forces with the HBO® Original series The White Lotus to launch its new Vaseline Gluta-Hya SPF 50. Think luxe travel vibes meets next-level sun protection. Whether you’re basking in tropical rays or bingeing drama under a ceiling fan, this SPF is here to protect, hydrate, and make you glow.
Vaseline Gluta-Hya SPF 50 is already a cult favourite in the beauty world — light, invisible, and packed with hydration. Now, it’s starring in a mini-series of short films that channel The White Lotus energy: beachy escapades, stylish mishaps, and one hero product saving the day.
- A lavish beachside getaway takes an unexpected turn as sunburn and dryness strike – until Vaseline Gluta-Hya SPF 50 comes to the rescue with its superior hydration.
- A stylish traveler battles thick, heavy sunscreen that clashes with her effortlessly chic vacation aesthetic – only to discover Vaseline Gluta-Hya SPF 50’s lightweight, invisible formula.
- Long hours under the sun dull and fatigue the skin – until Vaseline Gluta-Hya SPF 50 delivers deep hydration and an instant brightening boost, leaving a glass-skin glow.
Season 3 of The White Lotus is set in Thailand — which just so happens to be where Vaseline Gluta-Hya was first created. Born to beat the Thai heat, the product made its global debut in 2021 and quickly became a skincare essential.
Now, Vaseline is bringing that heat (in the best way) with immersive pop-up experiences, glam events, and collabs with beauty and travel influencers across Asia and beyond — from Bangkok to Manila, and even Turkey.
“This campaign is all about confidence, self-care, and a little touch of drama,” says Purnima Lamba, Global VP of Vaseline. “It’s where skincare meets pop culture — and fans are loving it.”
Don’t forget to pack your Vaseline Gluta-Hya SPF 50 to stay glowing and protected even in the most sweltering of heat. You can get Vaseline Gluta-Hya SPF50 in leading retailers or online at Shopee, Lazada or TikTok Shop.
Conquer The White Lotus sun – drama-free – with Vaseline Gluta-Hya SPF 50. Check it out on Instagram.