MLB, the premium street lifestyle fashion brand by South Korea’s F&F, is back with a bang for the Spring/Summer 2025 season. The brand’s latest 25SS visuals serve street culture realness with a fresh twist on its signature vintage-meets-hip aesthetic – and this time, customization takes center stage.
From the streets of Seoul to the lanes of Kuala Lumpur, the 25SS collection taps into the ever-evolving pulse of global streetwear, bringing in ‘gorpcore’ vibes – that ultra-cool fusion of outdoor gear and fashion-forward street style. Think utilitarian windbreakers, rugged work jackets, vintage-washed ball caps, and the buzzworthy Curve Runner shoes, all styled to perfection at KL’s most Instagrammable spots. Yes, this campaign is made for the feed.
The OG Ball Cap Gets A DIY Upgrade
MLB’s iconic ball cap, a cult favourite for good reason, gets a trendy facelift this season. Expect soft-washed denim finishes, oval varsity-style stitched logos, and fresh colourways that ooze retro charm. But the real game-changer? The Cap DIY trend – one of the season’s boldest moves. Whether you’re into patches, scarves, studs, or your own custom flair, this new personalisation push encourages fans to create one-of-a-kind looks that truly reflect their vibe. Streetwear has never been more you.
Hot Weather, Cool Layers
Curated with Malaysia’s warm, humid climate in mind, the 25SS drop delivers breathable pieces that don’t compromise on style. Lightweight sweatshirts, airy layering essentials, and MLB’s signature outerwear – like the soft collared work jacket with contrast details – are designed to transition seamlessly from sunny sidewalks to over-airconned cafés.
Topping off the collection is MLB’s latest athleisure hobo bag – a low-key essential for the girlies on the go. Made from silky nylon with a luxe finish and sized just right, it’s perfect for city strolls, brunch catch-ups, or spontaneous day trips. Functional, fashionable, and just the right amount of flex.
The 25SS visuals are just the beginning. MLB Malaysia will continue to roll out exclusive campaign content and new drops throughout the season, so you’ll want to stay tuned.
The full 25SS collection is now available at all MLB stores across Malaysia. Want first dibs on the latest fits? Hit up @mlb.kr.malaysia for styling inspo, drops, and all things MLB.
