LANEIGE, a global leader in skincare innovation, is taking hydration and skin resilience to new heights with the launch of the Bouncy & Firm Serum. As the latest addition to the highly acclaimed Bouncy & Firm Franchise, this revolutionary serum is designed to deliver visible plumpness, firmness, and smoothness – helping skin stay radiant and youthful.
Embodying the message “Feel the Bounce, See the Plump”, LANEIGE is rolling out a global campaign featuring its stunning brand ambassador, Sydney Sweeney. The campaign showcases the brand’s commitment to creating high-performance skincare solutions that go beyond hydration to enhance natural beauty.
The Science Behind The Bounce
Powered by the Peony & Collagen Complex™, the Bouncy & Firm Serum works tirelessly to boost elasticity and deeply hydrate the skin, helping to prevent early signs of aging. Peptide water enhances firmness, delivering visible results in just 8 weeks. In a clinical study:
- 96% of participants reported their skin felt denser due to intense hydration.
- 90% noticed a firmer, more lifted appearance.
- 100% agreed their skin felt smoother and more refined.
(Study conducted in Korea with 31 women aged 20-49; Test period: 2024.07.17–09.13.)
Additionally, the serum is infused with 24,000 SmoothTech™ Capsules, ensuring a silky-smooth application while helping to refine skin texture for a more youthful look.
A Perfect Match For Your Nighttime Routine
The Bouncy & Firm Serum is launching alongside a complete nighttime skincare lineup, including the Bouncy & Firm Sleeping Mask, Eye Sleeping Mask, and Lip Treatment. Together, these powerhouse products create the ultimate bedtime ritual, working overnight to restore bounce, firmness, and hydration.
The Bouncy & Firm Serum is now available at LANEIGE boutiques, major department stores, online, and official e-commerce stores on TikTok Shop, Lazada, Shopee, and Zalora.
