Luxury skincare brand SK-II announces the launch of its upgraded and most advanced brightening essence yet – GenOptics InfinitAura Essence.
This groundbreaking formula, designed to redefine Aura Skin, propels beyond traditional brightening benefits, offering a holistic transformation for smooth, radiant, translucent and youthful looking skin from day 1.
Leveraging over 30 years of skin optics expertise, SK-II further studied Aura Skin using Biophotonics and discovered the biomarker IL-36γ in the skin deteriorates skin’s Aura Protein causing dull and tired-looking skin even from young age, triggered by modern lifestyle stressors such as lack of sleep, UV rays, and stress.
The NEW GenOptics InfinitAura Essence highly effective yet gentle formulation harnesses the Power of PITERA™ to provide nutrients that help energize skin’s aura protein and amplifies it with the NEW Infinite Aura Complex which holistically reduce yellowness & redness, and significantly improve skin tone and texture; all while being suitable for multiple skin types, including sensitive skin & even around the eye area.
- PITERA™: Packed with over 50 micro-nutrients, it is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns.
- Bisabolol Pro: SK-II patented ingredient combination works for soothing of the skin.
- SDL -α: With advanced brightening effects and anti-oxidation power, reduces the appearance of yellowish dullness through the inhibition of oxidative stress.
- Lotus Flower Extract: Extracted from a lotus flower that grows in heavy snow and extreme weather and blooms for only 4 days in summer, fights against visible and invisible spots from age and sun.
- Niacinamide: Increases overall skin brightness.
The result? An instant & continuous renewal of your skin’s innate radiance from the inside out.
- Instant Glow: 88% experienced brighter and more glowing skin immediately.
- One Day Transformation: After 24 hours, witness a 61% increase in radiance, 44% smoother texture, and 66% more moisture.
- 1-Week Results: In just 7 days, perceive 85% more translucency, 52% greater firmness, and 70% enhanced vibrancy.
- 1-Bottle Gleam: After 28 days, achieve significant AURA, reduce spots & yellowish dullness, and fewer wrinkles.
- Youthful Vitality: In 8 weeks, enjoy a visibly youthful appearance that radiates from the inside at first glance.
Say goodbye to dullness and spots and hello to a multidimensional radiant, youthful glow.
The NEW GenOptics InfinitAura Essence is now available at SK-II’s concept store in Mid Valley Megamall, all counters, and online. Time to get that radiant glow!
