Evoking the sun-drenched glamour and glitz of a luxury resort vacation, H&M presents a new womenswear collection inspired by the HBO® Original Series The White Lotus.
The collection was made in collaboration with Alex Bovaird, the Costume Designer of The White Lotus, along with Warner Bros. Discovery Global Consumer Products. Just in time for the highly anticipated release of season three.
Replete with vivid colour, dynamic prints and high-octane silhouettes, the 25-piece resort-themed capsule collection imagines an aspirational vacation wardrobe that draws from the carefully curated wardrobes of this season’s characters. The array of eye-catching ensembles is designed to be layered and adapted for languid poolside days and memory-making nights.
The colours are infectious and upbeat — the promise of a good time — and the silhouette is voluminous, with soft and translucent fabrics adorned with ruffles that float in the summer breeze. Crochet and floral open-work, as well as motifs drawn as romantic lotus flower prints and playful elephants, evoke the lushness of the locale and that cinematic-style escapism that only travel can evoke.
“To do a The White Lotus collection is to tap into a real cultural moment – it also meant we could create a glamorous and dreamy resort collection. I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe,” says Ann-Sofie Johansson, Creative Advisor at H&M.
There’s something for every moment and mood, from the youthful 1960s-influenced babydoll dresses, boho crochet, and short-and-sweet lace looks to romantic long dresses and cover-ups. A long, billowing, high-neck shirred burgundy dress with rippling ruffles captures the high-drama spirit of the collection alongside a voluminous printed orange ruffle kaftan and a black-and-white halter-neck dress with a flounced hem. These vie for the spotlight alongside skin-baring silhouettes, like a long and flowing evening dress with cut-aways and sleek swimwear with plunging necklines.
An array of accessories enhances the vacation feeling. Woven hats and tote bags and gold-toned beaded and shell-pendant necklaces have that treasured feel of a local find, while sunglasses and slides finesse the high-summer look.
“I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’ So, I’m drawn more to the bold patterns and the more sumptuous, billowing pieces. I love that the collection can be worn all day — something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner. There’s something for everyone. The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation,” says Alex Bovaird, Costume Designer of The White Lotus.
